The Fili & Flora story began in 2020 in Somerset, UK whilst Founder, Maddy was on Easter Break from her teaching job. Qualified as a language teacher (French, Spanish & Italian), Maddy was inspired to create a product that would be educational and be able to inspire parents to teach their children at home. She decided she would take an arty approach to the traditional abc flash cards and illustrate ideas that were engaging, current & super cute!
Since developing the alphabet set, Fili & Flora continues to create educational products that promote mindfulness & diversity. Their aim is not only to educate children by boosting their literacy and maths skills, but also to broaden their minds to other important aspects of today’s society.